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Tristan Kromer on How to Run Lean Startup Experiments

Tristan Kromer

Tuesday, September 22 from 6:00 PM to 9:00 PM
Oration, 989 E. Hillsdale Blvd., Suite 450, Foster City, CA

Sponsored by

About the Talk

How do we run lean startup experiments?

When I was studying marketing I had an arms length list of research techniques like conjoint analysissurveys, and focus groups. After I read Four Steps to the Epiphany, there was only one: Get out of the building and talk to customers!

At LUXr, Janice Fraser introduced me to a whole new host of tools to gain insight such as hallway usability testing, contextual inquiry, and mental models.

Add this to lean startup standards like smoke tests and it’s a pretty overwhelming.

Should we run a Pocket Test with Picnic in the Graveyard to follow up? Should we do a Wizard of Oz or a concierge approach? Would you like a lemon twist with that?

So what type of experiment should you run? And when?


About the Event

6-7 PM: Check-in, snacks & networking
7-8 PM: Speaker & Q&A
8-9 PM: Networking


About the Speaker

Tristan Kromer helps product teams go fast.

As a lean startup coach, he works with innovation teams to run at least one experiment/research per week to improve their product and business model.

For larger companies and governments, Tristan and his team work with teams and leaders to build innovation ecosystems. They have worked with companies ranging from early stage startups with zero revenue to established businesses with >$10M USD revenue (Kiva, JustAnswer, StumbleUpon) to enterprise companies with >$1B USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn)

With his remaining hours, Tristan volunteers his time with Lean Startup Circle and blogs at

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