Tuesday, August 25 from 6:00 PM to 9:00 PM
Oration, 989 E. Hillsdale Blvd., Suite 450, Foster City, CA
About the Talk
Laura Klein, author of UX for Lean Startups, will explain the three ways your product may be failing to convert visitors into users or users into customers. By improving your real conversion rate, you’ll grow your product faster and more cheaply, because you won’t be wasting time and money acquiring users who will never deliver value to your company.
About the Event
6-7 PM: Check-in, snacks & networking
7-8 PM: Speaker & Q&A
8-9 PM: Networking
About the Speaker
Laura fell in love with technology when she saw her first user research session in 1995. Since then, she’s worked as an engineer, UX designer, and product manager at both startups and large companies in Silicon Valley. Her popular design blog, Users Know, and her book, UX for Lean Startups, help teams learn more about their users and apply that knowledge to build better products. She is currently an advisor to several small startups and consults with companies that want to improve their research, UX, and product development processes. She’s working on a second book, and she’ll be giving a full day workshop on UX Design for Growth on September 15th.